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AutoSight · Driver attention intelligence
Your head can face the road while your eyes are somewhere else.
AutoSight reads the signals between looking forward and paying attention.
Scroll to see what AutoSight sees
01 · The obvious signal
Head forward. Looks attentive.
Head position is the easiest thing to measure. On its own, it says this driver is watching the road.
02 · What the camera covers
The camera sees the face. Not the lap.
A driver-facing camera frames the head and shoulders. A phone held low sits completely outside its view.
03 · Where attention went
The eyes tell a different story.
AutoSight tracks the eyes separately from the head. Gaze has dropped to the lap while the face still points at the road. The phone never had to be visible.
04 · Time
A glance is normal. A pattern isn't.
Mirror checks come and go. AutoSight measures how long attention stays off the road. In NHTSA's 100-Car study, off-road glances adding up to more than two seconds at least doubled crash and near-crash risk.[2]
05 · Response
Eyes up.
A short chime brings attention back in the moment, not in a report after the drive. The event is logged as numbers, never video.
Why it matters
Most distraction is visual. Most tools can't see it.
3,208
people were killed in U.S. crashes involving distracted drivers in 2024.[1]
315,167
more were injured in those crashes the same year.[1]
2 sec
Off-road glances adding up to more than two seconds at least doubled crash and near-crash risk.[2]
[1] NHTSA, Distracted Driving in 2024 (2026)[2] NHTSA, 100-Car Naturalistic Driving Study (2006)
Behavior over time
A moment is not a behavior.
A mirror check and three seconds looking at a lap both start the same way: eyes leave the windshield. AutoSight follows what happens next.
The difference
Most driving apps report what happened. AutoSight acts while it's happening.
| Family location apps | Insurance driving apps | Phone focus modes | Fleet AI dashcams | Built-in car monitoring | AutoSight | |
|---|---|---|---|---|---|---|
| Sees where the eyes are | No | No | No | Yes | Yes | Yes |
| Alerts to distraction in the moment | No | No | No | Yes | Yes | Yes |
| Works in the car you have | Yes | Yes | Yes | Install | New cars only | Yes |
| No extra hardware | Yes | Yes | Yes | No | Yes | Yes |
| Never records video | Yes | Yes | Yes | No | Varies | Yes |
| Coaches new drivers | Reports | Scores | No | No | No | Yes |
Typical capabilities by category. Individual products vary.
First product
An attention coach on the phone you already own.
AutoSight's first product is an app for new drivers. Mount the phone facing the driver, and AutoSight nudges attention back to the road in real time, then shows a Focus Score after the drive. No extra hardware. No video recorded.
Two seconds, in feet
At 45 mph, two seconds covers 132 feet of road.
Platform
One intelligence layer. Multiple environments.
The attention model is built to run wherever there's a camera facing the driver. The phone is where it starts.
Smartphone
The first product, for new drivers and their families.
Fleet safety
Attention coaching and analytics for commercial drivers.
Dedicated camera
An infrared driver camera for night driving and eyewear.
SDK and vehicle integration
The attention model as a layer other systems build on.
Get involved
Help build a better understanding of driver attention.
We want to hear from families, driving instructors, computer-vision engineers, and safety researchers.